Notes

Occasional writing on how identity, digital work and the process between them actually behave. Written by the studio, for people about to commission something.

  • A logo is not the whole identity

    The mark is one decision among many. Typography, language, layout and application usually carry more of the recognition.

    3 min read Creative

  • A website should feel like your brand

    Identity does not reach a website through the logo in the corner. It arrives through navigation, typography, hierarchy, and what the interface does when it responds.

    3 min read Digital

  • What to prepare before a creative project

    A practical list of what is worth gathering before the first conversation. None of it needs to be polished; all of it saves time.

    3 min read Expertise

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