Notes

Occasional writing from the studio, for people about to commission a brand or a website.

A logo is not the whole identity
The mark is one decision among many. Typography, language, layout and application usually carry more of the recognition.
A website should feel like your brand
Identity does not reach a website through the logo in the corner. It arrives through navigation, typography, hierarchy, and what the interface does when it responds.
What to prepare before a creative project
A practical list of what is worth gathering before the first conversation. None of it needs to be polished; all of it saves time.