Content
Making sure a brand is legible where it is encountered second-hand — in a feed, or in a list of search results it did not design.
How we approach it
01
Made for where it is seen
Photography and motion directed for the places the brand is actually encountered — a feed, a product page, a search result.
02
Consistent, not repetitive
A recognisable way of framing, lighting and writing that still leaves room for variety from one post to the next.
03
Search as part of the work
Titles, descriptions and page structure written so that search engines — and the people using them — understand what the business does.
What it covers
- Photography direction
- Motion design
- Social media
- Search (SEO)
How a project runs
1Understand
Research, conversation, and reading what already exists — including what should be kept.
2Define
The position and direction written down, so later decisions can be checked against something.
3Create & refine
Designed and built in short cycles you can see and respond to, until the answer stops changing.
4Hand over
Files, guidelines, access in your own name, and a working explanation of how to use them.