Creative direction
Where an identity meets the world: a campaign, a package on a shelf, a printed piece. The system stays the same; the expression changes with the medium.
How we approach it
01
One system, many media
Campaigns, packaging and print that change their expression with the medium while the identity underneath stays the same.
02
Direction you can brief from
Clear art direction — references, rules and examples — so photographers, printers and partners can deliver consistently.
03
Checked at every touchpoint
From the shelf to the invoice, each application is reviewed against the system before it goes out.
What it covers
- Art direction & advertising campaigns
- Packaging & print design
- Brand consistency across touchpoints
How a project runs
1Understand
Research, conversation, and reading what already exists — including what should be kept.
2Define
The position and direction written down, so later decisions can be checked against something.
3Create & refine
Designed and built in short cycles you can see and respond to, until the answer stops changing.
4Hand over
Files, guidelines, access in your own name, and a working explanation of how to use them.