Brand identity
The parts people actually recognise. We establish what the business is for and who it speaks to, then build a name, a way of writing and a visual system that hold together at every size.
How we approach it
01
Position first
Before any mark is drawn, we write down who the brand is for, what it offers, and the claim it can defend.
02
A system, not a logo
Marks, typography, colour and layout rules designed to work together — on a screen, a sign and a printed page.
03
Guidelines people use
Short, practical guidance with examples of what to do and what not to do, so the identity survives other people's hands.
What it covers
- Research & insights
- Brand strategy & positioning
- Brand architecture
- Naming & verbal identity
- Visual identity & brand guidelines
What you receive
- — A written positioning: the audience, the offer, and the claim the brand can defend
- — An identity system: marks, typography, colour, layout and spacing rules
- — Guidelines written to be used — what to do, what not to do, and why
How a project runs
1Understand
Research, conversation, and reading what already exists — including what should be kept.
2Define
The position and direction written down, so later decisions can be checked against something.
3Create & refine
Designed and built in short cycles you can see and respond to, until the answer stops changing.
4Hand over
Files, guidelines, access in your own name, and a working explanation of how to use them.